Bright Momentum Creative is a one woman show borne out of my desire to be creative, solve problems, and celebrate other people's stories. Community is a theme that has run throughout my professional career—what it takes to grow one, the value of making it visible, and the degree to which being a part of something larger compels us to act.
After graduating from UVA and spending a year teaching in England, I set off for New York City to join the Fodor's Travel team at Random House. A significant website redesign introduced me to the world of SEO, site taxonomy (structure that site so it flows!), and the power of clearly defining what you do—and why you do it. Around this time, social media burst onto the scene; as the Community Manager at Fodor's I created the imprint's first Twitter and Facebook accounts and worked closely with our online editor to create engaging content for the brand's weekly newsletter and these new media channels. I spearheaded a campaign that inserted the travel experiences that members posted on our site within Fodor's physical guidebooks in an effort to acknowledge and highlight the brand's passionate, well-traveled community.
I relished my next position as the Event and Marketing Coordinator for a rapidly growing boutique catering company in Brooklyn because I found working within a small business to be intense, rewarding, and very team positive. It was always all hands on deck; I liked that. In a pinch, I now know that I'm capable of carrying a three-and-a-half foot tall croquembouche through a gauntlet of sparklers.
As the marketing coordinator at Betty Brooklyn Catering, I worked closely with the owner (Betty!) and head chef on the redesign of her website on a content management system that was new to me at the time—Squarespace. Our completed site shot to the top five of Google search results for "Brooklyn wedding catering" and we saw an immediate increase in our number of bookings. The investment of our time and talent in that site paid off immediately in new leads thanks to the increased search attention and the much improved user experience.
Brooklyn was a blast, but by 2014, my family and I were ready for a new adventure so we headed to Vermont. We appreciate the state's easy access to nature and opportunities for both slow + active living. Becoming a part of the close-knit, vibrant communities we have found here has been the best unexpected perk.
I've steadily designed sites for small businesses, non-profits, and creative professionals using Squarespace since our arrival in Vermont. I've been lucky to work with many who also call Vermont home, but the magic of technology has also afforded me the opportunity to work with clients further afield. When I'm not busy designing websites, I'm happiest getting stuck in with organizations as we work together towards their goals related to content creation and site organization, and community outreach through social media and email marketing.
I live in Woodstock, Vermont with my husband, two kids, and two dog-like cats, Jen and Dean.